Rabobank icon animations
Ogilvy Amsterdam asked me to design and direct three motion graphic animations based on three Rabobank icons. I took the project on with Artbox Amsterdam in collaboration with Michiel Krop, 3D artist. The Rabobank icons were line drawings so it was a challenge to create a playful motif within the icons. So, I decided to use a grid system that would cut into the icons and the negative space around the shapes. I then freely played with the positive and negative space of the icon and the colour of the different shapes. The end result was a recognisable Rabobank icon that underwent a playful deconstruction.